Panel Details 2018-03-12T19:11:27+00:00
Wednesday 05/09/2018
Osgoode Ballroom East
3:10PM - 4:00PM
(50 minutes)

Case Study

The Launch: Talent Search Reality TV Finally Gets Real

It has familiar ingredients, including unsung talent and dramatic backstories. But CTV’s hit series The Launch has reinvented the Idol/Voice genre by making the song the star. Each self-contained episode has five competing artists, two of whom are picked to sing one song – one of whom gets to launch it. Within the process is a narrative about how a tune gets shaped into a potential hit. For music insiders who’ve long dismissed the genre as gimmickry, and for fans, it’s a truer glimpse into how music is actually made. Rick Barker (The Music Industry Blueprint and Social Media Mentor to the artists) and series A&R Directors Fraser Hill and Kate Davies host the discussion.
Rick Barker
Former Manager of Taylor Swift & Social Media Mentor For American Idol
Rick Barker
Nashville, USA
Fraser Hill
Frazietrain Productions Inc
Toronto, Canada
Kate Davies
Associate Director, A&R Casting
The Launch
Toronto, Canada
Tyson Parker
Head of Artist & Music Industry Relations
Bell Media
Toronto, Canada