Panel Details 2018-03-12T19:11:27+00:00
Wednesday 03/21/2012
Concert Hall
3:05PM - 3:35PM
(30 minutes)


From Community to Kinship: Online Communities that Drive Business - Katrina Klier, Microsoft

Facebook, Twitter, Foursquare, Quora, LinkedIn, YouTube: how do you bring your digitally dispersed customers together? Come hear how to move from a community approach to a kinship approach with your customers in this exciting keynote. See examples of great integration that will inspire you and help move your business ahead.

Key Takeaways:

– build a community where consumers are and how they prefer to engage

– Engage in a human way versus a PR or legal language way

– be real, proactively contribute value to the community to move toward kinship