Panel Details 2018-03-12T19:11:27+00:00
Wednesday 03/21/2012
Salon B
2:05PM - 3:05PM
(1 hour)


Tap That Ad: Engaging Mobile Campaigns that Get Consumers’ Hands on Brands

When it comes to engaging consumers on their mobile device, it’s not only about making a good first impression, it’s about making a lasting impression – one that’s memorable, measurable and gets your brand some action. In this interactive session, you’ll experience top-performing PointRoll-powered campaigns for yourself, get a first look at mobile benchmarks for iPhone and iPad, and learn how mobile marketing can and should be an integral and successful part of your cross-screen digital marketing strategy. #TapThatAd

Cat Spurway-Hepler, SVP, Strategy and Marketing, PointRoll
Todd Pasternack, Director, Creative Technology, PointRoll