Panel Details 2018-03-12T19:11:27+00:00
Thursday 03/22/2012
Concert Hall
12:00PM - 12:30PM
(30 minutes)

Keynote Presentation

FACEBOOK: Harnessing The Power Of Facebook’s Social Graph To Build Brand Awareness and Drive ROI

With over 800 million global users, and over 18 million Canadians on the platform, Facebook has not only revolutionized the way people connect and share with one another but also fundamentally changed the way people want and demand to interact with brands. Facebook has paved the way for this open and connected world, and has built a platform that facilitates two-way dialogue between people and companies at a scale never before possible. Steve Irvine explores how to harness truly socially-centric programs on Facebook to amplify brand awareness and create relevant, authentic experiences that drive ROI.