Panel Details 2018-03-12T19:11:27+00:00
Thursday 03/22/2012
Concert Hall
11:15AM - 12:00PM
(45 minutes)


Social TV: Interacting with the Connected Home

Social and digital media have an increasingly strong influence on how people consume content of all types – especially in the world of Television. Each night, more and more viewers are turning on the TV at the same time that they create a new tweet or post on Facebook. TV is not only allowing, but actually encouraging viewers to share their viewing experience and drive the programming. New TVs allow viewers to simultaneously watch their show, see social streams, check @replies, browse the web, and use the TV remote to comment and engage. This panel will explore how TV is moving beyond a one-sided experience and into a fully social and captivated audience.
Ted Cohen
Managing Partner
TAG Strategic
Los Angeles, USA