Panel Details 2018-03-12T19:11:27+00:00
Tuesday 03/19/2013
4:05PM - 4:50PM
(45 minutes)

Panel Discussion

Does Email Marketing Work in a World of Social Media?

It seems that every company has an e-mail list. From sales and new products, to daily deals, and to limited customer appreciation events, it makes sense for loyal customers to stay up-to-date with the companies they love. But with an average open rate of 22%, a read rate of even lower, and subscriber inboxes filling up with newsletters, why does (or doesn’t) email marketing continue to make sense for so many companies?

Talking Points:
-What are the goals and motivations behind each company’s email marketing?
-How has or hasn’t email marketing demonstrated results in the last 12 months?
-Do certain techniques or calls to action work best?
-How have changes in technology impacted email marketing content?
-How to get your messages delivered and read