Panel Details 2018-03-12T19:11:27+00:00
GO BACK | AGENDA
Wednesday 05/07/2014
GRAND BALLROOM C/D
3:20PM - 4:10PM
(50 minutes)



Panel Discussion

Going Social Live: Real Time Marketing and Engagement Through Social Media

While posting a photo from last weekend may satisfy some executives, marketing and engagement opportunities are more often missed than captured. Scheduled and pre-determined social messages are great tools for communication, but cannot replicate the valuable momentum from the ‘right now’. The most visible content is often unplanned; thus bringing a perceived risk to organizations wishing to keep up.

Whether it be broadcast, streaming, or off-screen brand activation, social media can drive audiences, marketing reach, conversation, and credibility. This panel will discuss the challenges and benefits of real-time marketing and tricks for leveraging social media while mitigating risk from doing it live.