Panel Details 2018-03-12T19:11:27+00:00
Thursday 05/05/2016
Sheraton Hall A/B
3:45PM - 4:30PM
(45 minutes)


Frankenpage: Using A Million Little Pieces of Data to Reverse Engineer the Perfect Landing Page

Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation.

In the only landing page session you’ll need to attend this year, Oli will share a series of conversion data stories. After mining through a million data points to uncover and dissect how conversion actually works, Oli will channel lightning bolts and body parts as he sews together the ultimate landing page.