Heather-Anne MacLean

Mgr, Engagement & Influencer Relations,

Fredericton, NB, Canada

Working with the Salesforce Marketing Cloud team, Heather brings with her extensive marketing and public relations experience from both private and public sector organizations. Heather has worked in social media for close to a decade and was the driving force behind Canada’s first electric utility embarking upon their social media journey.

Prior to the world of social media, Heather among many other things, designed and executed the marketing and communications plan for Canada’s first Airline Travel BankTM. In fact it was the only successful Airline Travel BankTM in Canada and for her efforts, Heather was nominated and a finalist for Canada’s Top 40 Under 40. In addition to the utilities/energy and aviation industries, Heather has worked in the IT, e-learning, aerospace/defence, tourism and news media industries.

Addicted to learning, Heather is working on her third degree in her spare time, loves spending time with family and friends and her Collie, Seven. Other passions of Heather’s include the advocacy of literacy as the foundation for community.