John Wimbs

Director, Publicity, Promotions, & Public Relations,
CBC - Canadian Broadcasting Corporation

Toronto, ON, Canada

John Wimbs has more than 25 years experience as an entertainment publicity, events and communications strategist, with a specialty in the commercial theatre and performing arts industries in Toronto, London and New York, and for major touring productions across Canada and North America.

As Director of Publicity & Public Relations for Canada’s public broadcaster, John has built a fully integrated in-house publicity, public relations, social media, talent and events team that supports CBC’s full-service Communications/Marketing & Brand department.

In 2010, John spearheaded the launch of CBC LIVE, the digital extension of CBC’s public engagement brand, to extend the footprint of live events to reach a national audience. Since then, CBC LIVE has evolved from a live-stream events destination and entertainment blog (to promote CBC talent and programming) into CBC CONNECTS – a strategic production unit that creates publicity and social content for distribution through traditional and social marketing channels.