Richard Cumming

Co-Founder, President,
Two Goats

New York City, USA

Richard Cumming has 30 years of experience and is an award winning integrated brand strategist, entrepreneur and immersive media specialist in brand marketing & design experience in the UK, Australasia and the USA.

Richard’s expertise in leading diverse teams to deliver commercial and operational creative marketing communications started in music, but he later made the leap into the world of global advertising where he cut his teeth working with entertainment, lifestyle, mobile, retail, travel, automotive, education and finance brands.

In 2013, Richard founded TWO GOATS Immersive Creators Studio; with a focus on content, marketing and production for lifestyle brands and entertainment. Two Goats’ award-winning team has delivered integrated marketing campaigns and high-end consumer centric experiences for the biggest networks, producing over 300 shows and live events, more than 50 AR/VR/Mixed Reality experiences and branded content for the largest clients in the world. Based in London and New York, they’ve pioneered world-first experiences for Lamborghini, BBC, FIFA, Nike, Adidas, AEG Entertainment, Mastercard, New Balance, Toyota, Olympics, RFL, Viacom, A&E and NBCUniversal, among others.


Richard currently resides in NYC.