Nicholas Lakas

Director of Strategy,

Toronto, ON, Canada

A forward thinking brand strategist with an appetite to create and re-invent products and experiences that transform industries and enable positive change. A hybrid thinker who understand the importance of creativity and can marry inventive ideas with strategic thinking while not being afraid to pull up their sleeves but always consider the big picture. Over a 10+ year career, I have evolved into a results oriented innovator who can balance the creative and financial goals to identify, launch and manage new and existing brands in emerging and established markets. I am a passionate and collaborative leader with international experience and a proven track record of managing multiple people and tasks to deliver high quality product in demanding environments around the world.

Specialties: Brand Management & Development ~ Digital and Traditional Marketing Strategies & Executions ~ Multi Channel Marketing ~ Project Management ~ Guest Experience Creation ~ Hotel Operations ~ Franchising ~ Asset management ~ Strategic Analysis ~ Financing Alternatives ~ Mergers & Acquisitions

Founded in 1974, Interbrand is one of the world’s largest branding consultancies. With nearly 40 offices in 27 countries, Interbrand’s combination of rigorous strategy, analytics, and world-class design enables it to assist clients in creating and managing brand value effectively, across all touchpoints, in all market dynamics. Interbrand is widely recognized for its annual Best Global Brands report, the definitive guide to the world’s most valuable brands, as well as its Best Global Green Brands report, which identifies the gap between customer perception and a brand’s performance relative to sustainability. It is also known for having created, a Webby-award winning resource about brand marketing and branding. For more information on Interbrand, visit